An organization's Web presence delivers the interfaces, branding, dynamic content and interactivity to key constituents. Once considered an attractive ‘extra,’ Web sites have become integral parts of communications and marketing efforts. CRM will increase targeted use of the Web, seamless processing and expanded Web interfaces will speed donor use of the Web portal. Because of the sophistication of our competition, Web content must equal or exceed the type of content national financial services firms use.
The following have been identified as priorities for Web Presence:
(i) Personalized Home Pages for donors/grantees/ advisors
Personalized Home Pages work with content management, e-marketing and CRM tools to tailor communications to the client in a secure environment.
(ii) 'Single Sign On' Point of Entry
One of the primary enabling technologies behind the Personalized Home Page is the ability of all of the services that are displayed within that home page to share user authentication – a “Single Sign-On”. Thus, the same login that allows a user secured access to edit their home profiles will provide entry to any other information (e.g. from FIMS/Foundation Power, CRM, specialized content delivery, etc).
(iii) e-Marketing Suite
This concept is a suite of tools that will provide e-Newsletter and email marketing/communications services to community foundations. This includes template and tagged content from websites and all of the subscription maintenance and list maintenance tools that are typically associated with these services |
